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When the disappearing gets weird, the weird... grow up? That s the bet Burst Media is production with its new Attention Selected network.

Among advertisers online, where so much can be known about human being spot visitors, demographic targeting is queen and A S L information is mapped to every cluster from gamers to moms to trendsetters. Within the blog-advertising ecosystem, Burst Media puts together bundles of 100-200 sites that plea to a particular demographic and sells trailer room on folks sites.

The new spot Attention Selected bundle, however, doesn t look like the bundles you strength first think of when you think of the Network s hot demographics 18-to-24-year-old gentleman gamers! 18-24-year-old fashion-interested females! Anyone too young to remember Jimmy Mover . It s older 35 and above , 60 percent male, affluent, and probably not comprehension much of Perez Hilton.

The nation and the vote occasion of year are driving Attention Selected to invest serious occasion online, says Burst Media leader and Boss Jarvis Coffin, who like many of us is currently getting bombarded with e-mails from older siblings, parents or grandparents following current dealings with mouse pointers hovering over the forward-this button.

Thought Selected are older, retired, and investing their occasion online, trying to outline other public s opinions, says Coffin. There s nix particular political awareness production the biggest effect in the group, but Attention Organizer thoughts and alternative of comprehension textile is mainly mainstream -- they re not crackpots, as he puts it.

The Network has made such public more eager to share their opinions, Casket says, noting that as the current economic disaster unfolds, I ve been exposed to content and blogs I didn t know existed -- some pretty cerebral stuff. And the mix, he says, is heady for readers of a certain time I don t know why we didn t create Attention Selected first, really.
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